With new technologies like HTML5 and CSS3, it’s becoming possible to create more advanced, interesting and remarkable effects in the browser. While these effects can be gimmicky, when employed in the right way they can result in a remarkable and memorable website.
One big web design trend of the moment is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be overwhelming, but when used sparingly it can provide a nice, subtle element of depth.
The term “parallax” first came from the visual effect of 2D side scrolling videogames that used different background image movement speeds to create the illusion of depth during gameplay. This was generally done by making the background of the game move slower than the foreground in order to make it seem further away. This same concept applies to parallax site design in which the background of the website moves at a different speed as the rest of the page for an impressive visual effect that allows for countless creative applications for online storytelling.
With all of the benefits of parallax site design, there are also several downsides to having a parallax site. Most of these problems stem from the fact that the majority of parallax websites only have a single long page which is extremely detrimental to the site’s SEO as well as load speed.
Parallax is generally good for web design depending on how it is implemented. Overall, it increases the visual appeal of web pages and is especially effective when used to tell a story. There are potential downsides to using parallax but if you keep them in mind and try to avoid them during implementation, you can increase visitor engagement on your site.
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