Local business website. Do I need one?
After years of developing Local Business Websites, we are still amazed at how many local businesses do not have a website to maximise exposure.
We have highlighted some common questions and concerns local business owners have about getting a website and why you should consider getting one.
QUESTION 1: Does my company really need a Local Business Website?
As website developers and online marketers, you would be forgiven for expecting our answer to be a resounding yes, but the truth is it depends. It depends on the type of business, the industry and your clientele. Believe it or not, we have even advised a few potential clients to consider if they really need a Business Website. With that being said, for the 95% of other business that offers a service and relies on exposure then yes, you need a website and here are three reasons why.
A Business Website gives your business the opportunity to tell consumers why they should trust you. It’s a known fact that most people will search the internet for a company, product or service before the purchase to check the credibility first.
Nine out of ten consumers rely on the internet to locate and evaluate local goods and services. With the modern-day marvel that is the smartphone, everyone has access to the internet and the number Google searches occurring each day is astounding. Websites allow potential customers to access your Business Website and learn about your products and services 24/7/365.
You control the narrative.
You can’t control what others say about you on social media, but you can influence potential clients by creating your own storyline with a Business Website.
QUESTION 2: I already have a web page on someone else’s website. Why do I need two?
Let’s say for example that you already have a web page with your Chamber of Commerce or if you’re a doctor you already have a listing on WebMD listing service you provide. In some circumstances, you might be a franchise and your parent company have there own website, that is a great thing and we encourage all our clients to list on directories and third party websites as much as possible. However, It’s not a web site and it more than likely only offers basic contact information and maybe in some cases a brief description of what you offer. This type of web page dumps you in a wide category that normally includes your competitors, it usually does not offer the interaction with potential clients that your own website would offer. Most importantly you don’t own the site or have control over it.
QUESTION 3: I don’t sell anything. Why would I need a website?
You might not sell your product or service online, but do you have something that people are looking for. For example restaurants, bars, bed and breakfasts wouldn’t need to sell directly on their website. If someone is visiting from out of town they have no idea of what you do, what your offer and where you are located. A website solves this problem, giving your potential clients information about what it is you have to offer.
QUESTION 4: I wouldn’t know what to do with a website if I had one.
Most good web development agencies will gladly assist with maintaining and handling your website. You work hand in hand with your developer during the development stage and if an agency is worth their salt a service level agreement can be arranged.
QUESTION 5: I know I need a website, but I don’t think I can afford one.
You don’t need to take out a loan to build a website, even a simple one-page website with contact info is better than no website and you can always add onto your website in small increments as your business grows. As a business owner you need to ask yourself can I maximise exposure in this digitally connected world without a website?