Every Business Needs A Website.
Doing business in 2020 is not the same as doing business in 2018 or even 2019 for that matter. Having a website is now a must, its no longer something that you can put off no matter how big or small your business is.
Things change, the internet has impacted almost every aspect of our lives and is now a driving factor in getting consumers to your business. It’s either you adapt to change or get left behind.
As website developers, we sometimes hear from a prospective client ” I know I need a website, but can I afford one?”, in our opinion is a good question but the wrong way to look at it. The question should be, “can I afford not to have a website?”. The cost of a basic website, simply establishing yourself online is relatively affordable and shouldn’t cost more than getting brochers designed and printed.
What are the benefits of having a website?
Impressions of your business are the most important, you already know this. Good web design is a key factor for all businesses from startups, small businesses to household brands & large corporations. If someone can’t find your business online, even if you have a physical store location they think less of you. Studies have shown that the value of your brand drops by over 50% in the mind of the consumer if you do not have a digital presence. Consumers expect you to have a website today.
Your website could make the difference between a potential client or customer choosing between you, or your competitors. Getting it wrong is not an option.
Increasing your business’s visibility is a huge factor that should be one of your top priorities and why having a website is of crucial importance. Most consumers carry out research online first, before leaving the comfort of their own home, if you can’t be fond your out of mind. Another very important reason for having a website is that it gives your business credibility.
According to Forbs magazine online, window shopping isn’t what it use to be. Driving down to your local shopping street or mall isn’t the primary way people check out stores and other small businesses nowadays. With the majority of business discovery starting with Google, Bing or other online sites, customers are constantly seeking where they plan to make their next purchases. As a business owner, you need to ensure that your business is well represented on these sites in order to succeed in the coming years.