Have you heard the expression “If you build it they will come” made famous by the movie Field of Dreams, starring Kevin Kevin Costner? … Well, its a lie. A common expectation we get from our clients when building new websites is that when the website development is complete they believe that hundreds or even […]
Googles search criteria are not static, they change over time and recently there have been some updates. The last one was the June Core Update. Google doesn’t give much away, and this time is no different, the advice for the June core update is similar to a post on Webmaster Central Blog in May 2011.
Think back to all the times you’ve signed up for things online. Did you once signup to Google Mail (Gmail)? Maybe it was Dropbox or Facebook? Each one of these signups is a result of an effective call-to-action or in short a CTA. In digital marketing, a call to action (CTA) is a very clear instruction that […]
Local business website. Do I need one? After years of developing Local Business Websites, we are still amazed at how many local businesses do not have a website to maximise exposure. We have highlighted some common questions and concerns local business owners have about getting a website and why you should consider getting one. QUESTION 1: […]
It’s always a good idea to assess your digital marketing plan year on year, see what worked and what didn’t. Planning your digital marketing for 2018 will give you the best chance to build successful digital strategies for the upcoming year. But on which areas should you focus your resources? There are so many, and […]
As local website designers in Ballito, one of the most common questions we get asked is “what is local SEO” Or “How do I get my local business to come up first on Google?” Firstly, you need a basic understanding of what local SEO is. What is Local SEO? Local SEO is all about increasing search […]
What is Googles ‘Mobile-First’ Index? Your rank in the search results is determined by how relevant and useful Google considers your site to be in response to a search query. In order to rank a site, first Google reads the site for a variety of factors big and small. Currently, Google looks at the desktop version […]
In 1998 when Google was founded, they revolutionised the search industry and Website Ranking by introducing backlinks as the main ranking signal. A backlink is a hyperlink that links from a Web page, back to your own Web page or Web site, the more popular the website or web page linking back to you would signal […]